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Image of a man and woman, along with graphics of symbols and the words 'ATAG Making the Numbers Count'

Making the Numbers Count | ATAG Sydney 12 Nov

For people working in arts, culture and events, the contemporary practice of data mining is having a huge impact on audience and policy development, especially in the areas of planning, programming, infrastructure and marketing. 20% of Australians live with disability and this makes them a significant market segment, so better understanding their needs through data analysis is an essential business opportunity.

Join us for this FREE breakfast meetup to find out how you can be smarter with data when it comes to connecting with and providing services for people with disability.

When & Where

Learn about:

  • The facts and figures of how people with disability engage with arts, culture and events
  • How arts organisations and festival operators can build audiences through effective data management and analysis
  • Using key data to deliver easy wins around accessibility


Jackie Bailey, Principal, BYP Group

Jackie is the founder and Principal of specialist research company BYP Group and has 19 years experience in the Australian government and non-profit sectors. She specialises in social impact evaluation, cultural research and trends, and is an advocate for cultural equity and social justice. Jackie has worked in executive policy and research roles for the Federal Government, holds advanced degrees in digital media and interfaith studies and is currently completing a Creative Writing PhD. Jackie has been published in a number of publications including The Sydney Morning Herald, ArtLook, Lip Magazine and Arts Professional UK. She is an alumnus of the Varuna Writers Centre and recipient of a UNSW Research Excellence Award.

Stuart Buchanan, Head of Digital Programming, Sydney Opera House

As a senior arts professional in digital strategy, marketing and content, Stuart has consistently championed innovation and transformation throughout his career. Working with organisations such as ABC, Disney, SBS, Sydney Festival and TEDxSydney, and as founder of digital agency The Nest, he has led many award-winning digital projects and campaigns. Stuart was recently appointed as the inaugural Head of Digital Programming for Sydney Opera House, leading the ideation and development of ground-breaking digital works.

Jeremy Smith, Director of Community, Emerging and Experimental Arts, Australia Council for the Arts

Jeremy Smith has broad experience working in community arts and fostering emerging and experimental arts practice. Jeremy’s early career was in festivals and the performing arts, following his graduation from lighting design at the WA Academy of Performing Arts. His first taste of community-determined arts and cultural programs was through a young people and the arts fellowship offered by ArtsWA, which enabled him to work in Canada and attend courses at the Banff Centre for the Arts.


Register by visiting

If you have access or dietary requirements, please advise us of these by Thursday 7 November 2019 so we can meet your requirements.

This event will be Auslan interpreted and have live captioning.

Please advice any access or dietary requirements when booking.

For more information or to specify any access requirements to attend this event please contact Liz Martin:

Presented by: Accessible Arts

Proudly supported by: Sydney Theatre Company, Sydney Opera House and BYP Group

About ATAG

ATAG stands for Accessing The Arts Group. ATAGs are regular meetups for workers in NSW’s creative industries who want to learn more about including people with disability in their professional practice. ATAGs are an initiative of Accessible Arts, NSW’s peak arts and disability organisation. Accessible Arts works with artists, arts organisations, cultural agencies and festival/event operators to create opportunities that enrich the lives of artists, arts workers and audiences with disability or who are Deaf.