Accessible Marketing & Communications Workshop
Marketing and communications is a key part of every organisation’s operations. And with so much of our lives having moved online, effective digital comms – such as websites, e-newsletters, social media and video content – has never been more important.
What’s also important is making sure digital comms can be effectively accessed by the 1 in 5 Australians who live with disability of who are d/Deaf, a significant market segment for providers of arts, culture and events.
This new online workshop – delivered by media accessibility trainer Bec Hogan – has been developed to specially address the needs of marketing and comms workers in the arts, culture and events sectors so they can improve the accessibility and inclusiveness of their relevant digital communications.
- Discover practical solutions and ‘easy wins’ for delivering accessible website content and functionality, digital newsletters, social media posts and video content
- Receive useful resources
- Learn from trainers with disability who are arts and culture experts
- Making the user experience more accessible for website visitors
- Accessibility features in Facebook, Twitter, Instagram and YouTube
- How to include captions in videos
- How to include alt text and descriptions for images
- Best practice approaches to language, text and emojis
- Useful apps for making content more accessible
- Disability definitions
Bec Hogan is a filmmaker, digital accessibility advocate, entrepreneur and visual artist based in Lake Macquarie, NSW. Bec runs her own social media and digital production company, Gem Rock Media, and has worked for major media organisations like the ABC and BBC. She is passionate about emerging media formats and making social media accessible to all. Bec has also directed short films and is an emerging visual artist.
Workshop Dates & Times
This workshop is 90 minutes. Prior to the session we’ll send you links to resources you can refer to before, during and after the workshop.
- Wednesday 20 October 2021 | 10am – 11:30am | BOOK NOW: https://adcwkshop20oct2021.eventbrite.com.au
- $95 (+ GST + BF) per person
- 10% discount for online bookings of 3 or more!
All sessions are delivered using the Zoom online conferencing platform (Zoom links are provided following booking)
- Zoom is an easy to use, reliable and FREE cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops and telephones.
- If you haven’t used Zoom before you can find out more here: https://zoom.us/
- After signing up for our workshop, you’ll receive an email from us inviting you to a Zoom meeting on the date of the workshop.
- On the day of the workshop, all you have to do is click on the relevant link in the invitation, follow the prompts and you’ll be part of the workshop.
Closed captioning and Auslan interpreting are available on request. You can request these services during the booking process. For other access requirements, please contact Liz Martin: email@example.com
We can design, create and deliver private in-house training for your organisation at any time. The workshop can be conducted online, at a venue of your choice in Sydney or regionally, or at our offices at The Rocks in Sydney. Get in touch and we’ll get you sorted.
Why Choose Us
- Arts Specific: We’re experts in arts, culture and disability with over 33 years of experience in helping organisations improve their accessibility, so we understand the challenges and opportunities which arts organisations encounter.
- Disability Led: Our trainers have lived experience of disability which provides an authentic edge that makes a world of difference.
- Cost Effective: We understand the budget constraints under which many arts organisations operate, so we ensure our prices are the most competitive in the market.
Who We Work With
Our workshops are suitable for:
- Arts and cultural organisations
- Festivals and venues
- Event producers
- Not-for-profit and government agencies
Every year we train up 1000 people from big organisations and venues right through to local government teams and small independent operators. Our training clients include:
- Sydney Opera House | Art Gallery of NSW | Blacktown Arts Centre | Musica Viva
- Sydney Film Festival | Sydney Festival | Museum of Applied Arts and Sciences
- Museum of Contemporary Art | Biennale of Sydney | City of Sydney | Inner West Council | Georges River Council
Below are some testimonials from our general workshop participants:
- “The training was engaging and helped our company learn more ways to improve and expand accessibility, both within our team and with what our festival offers to the community.”
- “I love that the training is done by people with disability. The first-person perspective is invaluable.”
- “A fabulous session which has made being disability confident much more achievable! Thank you so much – really appreciate your expertise.”
- “Thank you for providing this session. I am determined now to make some important changes within my organisation.”
- “The training really opened our eyes to how we can improve in areas we didn’t even realise needed improving. Thank you!”
- “It was great to get a much better understanding of how to engage respectfully and appropriately with people with disability.”
Find Out More
If you have any questions or need help with making a booking, contact us at firstname.lastname@example.org or call on 02 9251 6499.
Image Description: Several people are sitting around table but you can only see their arms. The table is covered in various colourful illustrations of components of digital communications such as computers, mobile phones, and icons.