Marketing is a key part of every organisation’s operations. And with so much of our lives being online, effective digital marketing – such as websites, e-newsletters, social media and video content – has never been more important.

What’s also important is making sure digital marketing can be effectively accessed by the 1 in 5 Australians who live with disability of who are d/Deaf, a significant market segment for providers of arts, culture and events.

This updated online workshop has been developed by media accessibility trainer Bec Hogan. The workshop is designed to support the needs of marketing and communications workers in the arts, culture and events sectors. You can learn how to improve the accessibility and inclusiveness of your relevant digital marketing to reach broader audiences.

• Discover practical solutions and ‘easy wins’ for delivering accessible website content and functionality, digital newsletters, social media posts and video content
• Receive useful resources
• Learn from trainers with disability who are arts and culture experts

Learn about:

• Making the user experience more accessible for website visitors
• Accessibility features in Facebook, Instagram and YouTube
• How to include captions in videos on socials and websites
• How to include alt text and descriptions for images
• Best practice approaches to language, text and emojis
• Accessible graphic design considerations
• Disability definitions

This workshop is 90 minutes. Prior to the session, we’ll send you links to resources you can refer to before, during and after the workshop.

About the Trainer – Bec Hogan

Bec Hogan is a filmmaker, digital accessibility advocate, entrepreneur and visual artist based in Lake Macquarie, NSW. Bec runs her own social media and digital production company, Gem Rock Media, and has worked for major media organisations like the ABC and BBC. She is passionate about emerging media formats and making social media accessible to all. Bec has also directed short films and is an emerging visual artist.

Workshop Dates & Times

Monday 17th March 2025
12.30pm – 2pm (Online)

Bookings

Before you book: Do you have prior knowledge on access and inclusion for people with disability? If not, we recommend completing our Disability Confidence Training course prior to booking into Accessible Marketing. This will provide a foundation to thinking about access and inclusion to support practical applications in this intermediate course. This is recommended however not essential.

Book Now: Click on the below Accessible Marketing workshops to book:

Monday 17th March 2025

Cost

• $120 per person (+ GST and booking fees)
• 10% discount for online bookings of 3 – 5 people. Discount applies automatically when you select Group Tickets when booking online.

Access

 

Closed captioning and Auslan interpreting are available on request. You can request these services during the booking process. Please note that we require at least 4 working days notice.

For other access requirements, please contact Michelle Teear: training@aarts.net.au

Testimonials

“The training was engaging and helped our company learn more ways to improve and expand accessibility, both within our team and with what our festival offers to the community.”

“I love that the training is done by people with disability. The first-person perspective is invaluable.”

“Thank you for providing this session. I am determined now to make some important changes within my organisation.”

Participation

All sessions are delivered using the Zoom online conferencing platform (Zoom links are provided following booking)

• Zoom is an easy to use, reliable and FREE cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops and telephones.
• If you haven’t used Zoom before you can find out more here: https://zoom.us/
• After signing up for our workshop, you’ll receive an email from us inviting you to a Zoom meeting on the date of the workshop.
• On the day of the workshop, all you have to do is click on the relevant link in the invitation, follow the prompts and you’ll be part of the workshop.

Private Training Available

If you would like to book private training for your organisation, please email Michelle Teear at training@aarts.net.au

If you have any questions or need help with making a booking, or you would like to go on a waiting list to be notified when more public workshops are scheduled, please email training@aarts.net.au or call on 02 9251 6499.

If you have any questions or need help with making a booking, contact us at info@aarts.net.au or call on 02 9251 6499.

ENDS

Image Description: Several people are sitting around table but you can only see their arms. The table is covered in various colourful illustrations of components of digital communications such as computers, mobile phones, and icons.